In November, the app was downloaded 1.6 million times, up 631% from 219,000 downloads in October. In the last month, the app has seen a significant spike with the release of magic avatars. But hey, at least that’s cheaper than a blue check!Īccording to app analytics firm SensorTower, Lensa AI has amassed about 22.2 million worldwide downloads and almost $29 million in consumer spending since its launch in 2018. At the lowest price tier, you’ll have to pay $3.99 for 50 unique avatars (five variations of 10 different styles). Even if you don’t subscribe to the unlimited plan, you’ll be hit with another in-app purchase screen if you try to make your very own magic avatar.

You can bypass this screen without committing to the trial, but the free version of the app is very limited and doesn’t include the viral magic avatar feature. When you download Lensa AI, you’re immediately greeted with a pop-up inviting you to join a seven-day free trial to use their AI editing tools - if you don’t cancel in time, you’ll be charged $39.99 for unlimited use of the app for a year. Using the open source Stable Diffusion model, the app processes your photos to generate avatars of you that look like they were created by a digital artist. Lensa AI works by inviting users to upload 10-20 photos of themselves. 4 on the charts at the time of publication. 1 spot on the iOS App Store’s competitive “Photo & Video” charts. But while the Lensa AI app itself has been around since 2018, its viral “magic avatars” feature launched in late November, boosting the app to the No. It might seem like Lensa AI sprung up overnight when suddenly, your friends are all posting artistic renditions of themselves that they generated on the app.

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